July 29, 2014 - Aug 1, 2014  at University of San Diego,  San Diego,  CA

Registration Closed

For further assistance with registration for this event, please contact the event director Tina Cleavelin at 303.284.2147 or email tina.cleavelin@jostens.com .

NO WORKSHOP REFUNDS AFTER JUNE 23, 2014. No registrations and/or purchase orders may be canceled after June 23, 2014. Registrant is responsible for full payment of any purchase order or registration submitted unless canceled in writing and CONFIRMED BY WORKSHOP DIRECTOR by June 23, 2014. All purchase order authorized payments MUST be received no later than the start of your selected workshop session.

WORKSHOP COSTS

COMMUTER RATE includes workshop registration, materials, t-shirt, all special events, lunches and dinners on DAY ONE and DAY TWO and DAY 3.
$325 per person by June 1, 2014
$350 per person after June 1, 2014.

ON-CAMPUS RATE includes three night's lodging (including linens and pillow), meals starting with DAY ONE lunch, ending with DAY FOUR breakfast, all special events, workshop registration, materials and t-shirt.
$475 per person/double or multiple occupancy by June 1, 2014
$500 per person/double or multiple occupancy after June 1, 2015.

ON-CAMPUS CHAPERONE RATE includes three night's lodging (including linens and pillow), meals starting with DAY ONE lunch, ending with DAY FOUR breakfast.
$300 per person/double or multiple occupancy by June 1, 2014
$325 per person after June 1, 2014.

LIMITED OFFER: Advisers or chaperones may request single occupancy at an increased rate of $80.00 per person; however, availability is limited and will be assigned on a first-come basis. Not available for students. Director cannot confirm single rooms until university releases available rooms in July 2014.






















WORKSHOP EVENTS

DAY ONE NIGHT will feature the annual Adviser Cheesecake Social and Student Meet and Greet. During the Student Meet and Greet, relax with other advisers and workshop faculty as you enjoy cheesecake, coffee and hot teas.

DAY THREE AFTERNOON will offer a 2014 yearbook exchange. Bring up to FIVE extra copies of your last year's book to the workshop office. the workshop staff will organize an exchange book package for your staff. great opportunity to build your own yearbook library!

DAY THREE NIGHT will feature the infamous No-Talent, Talent Show. Individuals or staffs perform lip syncs, skits or actual real talent for cash prizes. There will be guaranteed First Place prizes for a no-talent entry and a real talent entry. Please register online for this event.

ONE-ON-ONE TECH SESSIONS

One-on-One Tech Sessions are appointments that provide your design editor an opportunity to work with our tech expert.

Note: Staffs may sign up for tech sessions in the workshop office after the Opening Session on DAY ONE.

ARTIST SESSIONS

Artist Sessions are 45-minute staff appointments designed to give each staff the opportunity to plan the upcoming cover design. Be prepared! Bring all preliminary ideas and sketches to this session.

Note: Staffs will be assigned Artist Sessions prior to registration. At registration, see school packet for dates and times.

WORKSHOP FACULTY & STAFF

  • Martha Akers • Adviser of Saga • Loudoun Valley HS, Purcellville, VA
  • Deanne Brown • Adviser of Featherduster • Westlake HS, Westlake, TX
  • Tina Cleavelin • Creative Account Manager for Jostens • Phoenix, AZ
  • Michelle Coro • Adviser of The Storm • Desert Vista HS, Phoenix, AZ
  • John Dalke • Product Marketing Manager for Jostens • Minneapolis, MN
  • Linda Drake • Adviser of The Chase • Chase County HS, Cottonwood Falls, KS/li>
  • Mitch Eden • Adviser of The Kirkwood Call • Kirkwood HS, Kirkwood, MO
  • Gerardo Espindola • Plant Artist for Jostens • Visalia, CA
  • Brenda Field • Adviser of Etruscan • Glenbrook South HS, Glenview, IL
  • Brenda Gerhardt • Past Editor of Talon • Highland HS, Gilbert, AZ
  • Jared Gisin • Graphic Designer and Photographer • Seattle, WA
  • Laurie Hansen • Adviser of Kabekonian • Stillwater Area HS, Stillwater, MN
  • Pam Harrison • Plant Artist for Jostens • Visalia, CA
  • Melissa Hodge • Yearbook Rep for Jostens • Bakersfield, CA
  • Liz Keeling • Adviser of Rebelation • Champlin Park HS, Champlin, MN
  • Matthew LaPorte • Adviser of Southwest Howl • Southwest Career and Technical Academy, Las Vegas, NV
  • Mark Newton • Adviser of Aerie • Mountain Vista HS, Highlands Ranch, CO
  • Sharon Kubichek • Adviser of Dragon • Round Rock HS, Round Rock, TX
  • Casey Nichols • Adviser of Tonitrus • Rocklin HS, Rocklin, CA
  • Sarah Nichols • Adviser of Details • Whitney HS, Rocklin, CA
  • Gary Sadnick • Adviser of The Gong • Escondido HS, Escondido, CA
  • Shannon Sybirski • Adviser of Titanium • Tesoro High School, Las Flores, CA
  • Sherri Taylor • Professor of Graphic Arts • Syracuse University, Syracuse, NY
  • Cindy Todd • Professor of Graphic Arts • Westlake HS, Westlake, TX
  • Cookie Tolleson • Plant Artist for Jostens • Visalia, CA
  • Margie Watters • Adviser of The Prowler • Westmoore HS, Oklahoma City, OK
  • Sandy Woo • Plant Artist for Jostens • Visalia, CA

SCHEDULE

This is a TENTATIVE SCHEDULE, but you can plan your staff's daily agenda around these activities.

Day 1

  • 8:30 a.m. — 11:00 a.m.Registration
  • 11:15 a.m. — 12:00 p.m.General Session
  • 12:00 p.m. — 1:30 p.m.Lunch
  • 1:45 p.m. — 3:45 p.m.Specialized Tracks*
  • 3:45 p.m. — 4:15 p.m.Break
  • 4:15 p.m. — 6:00 p.m.Specialized Tracks*
  • 6:00 p.m. — 7:00 p.m.Dinner
  • 7:15 p.m. — 9:00 p.m.Staff Planning: concept & coverage development
  • 9:00 p.m. — 10:30 p.m.Adviser Cheesecake Social | Student Meet and greet

*yearbook 101, yearbook 202, editorial, writing, advanced design, basic photojournalism, advanced photojournalism, adviser 101, adviser 202, newspaper.

Day 2

  • 7:15 a.m. — 8:15 a.m.Breakfast
  • 9:45 a.m. — 11:30 a.m.Staff Planning: concept & coverage development
  • 11:30 a.m. — 1:00 p.m.Lunch
  • 1:00 p.m. — 2:30 p.m.Breakout Sessions
  • 2:30 p.m. — 3:00 p.m.Break
  • 3:00 p.m. — 6:00 p.m.Staff Planning: concept & coverage refinement
  • 6:00 p.m. — 7:00 p.m.Dinner
  • 7:15 p.m. — 9:00 p.m.Staff Planning: concept & coverage refinement
  • 9:00 p.m.Fun Event

Day 3

  • 7:15 a.m. — 8:15 a.m.Breakfast
  • 9:45 a.m. — 11:30 a.m.Staff Planning: design & graphics
  • 11:30 a.m. — 1:00 p.m.Lunch
  • 1:00 p.m. — 2:30 p.m.Breakout Sessions
  • 2:30 p.m. — 3:00 p.m.Break
  • 3:00 p.m. — 6:00 p.m.Staff Planning: design & graphics refinement
  • 6:00 p.m. — 7:00 p.m.Dinner
  • 7:15 p.m. — 8:30 p.m.Staff Planning: concept portfolio refinement
  • 9:00 p.m.Talend / No Talent Show

Day 4

  • 7:15 a.m. — 8:15 a.m.Breakfast
  • 8:30 a.m. — 10:00 a.m.Specialty Sessions: Photoshop tips
  •  reporting strategies/design trends/photo strategies
  • 10:15 a.m. — 10:45 a.m.Staff Planning: rpocess/presentations/group awards
  • 11:00 p.m. — 12:00 p.m.Awards Assembly & Slide Show

DAY ONE

SPECIALIZED TRACKS

NOTE: Although staffs will be assigned to either the YEARBOOK INTENSIVE, YEARBOOK CREATIVE or MIDDLE/JUNIOR HIGH SCHOOL track, individuals MUST also choose to follow a specialized track dependent on the individual's staff position and preferencees.

YEARBOOK 101 TRACK is for first-year staffers only and will discuss basic theme development, coverage strategies, design and photo composition.

YEARBOOK 201 TRACK is designed for experienced staffers who desire advanced training in concept development, coverage and design trends.

EDITORIAL TRACK is designed for editors and will focus on staff culture and climate, staff management and morale as well as motivation.
NOTE: Mastery of basic yearbook skills is a must for this track.

WRITING TRACK will explore principles of solid reporting to ‘find the story’ as well as journalistic writing process. Feature, headline and caption writing skills will be mastered.

BASIC PHOTOJOURNALISM TRACK will discuss basic camera handling, parts and applications, correct use of aperture and shutter speed as well as the best choice of film speeds for events. Please bring digital camera, batteries and media storage card.
NOTE: There is limited capacity in this track. Enrollment based on first-come; first-serve.

ADVANCED PHOTOJOURNALISM TRACK will discuss the relationship between shutter and aperture, ISO, composition, camera filters and ethics. Course is geared toward digital camera use on publications staffs. Learn to choose the best lenses and shooting situations with emphasis on successful sports shots and guidelines for unique rather than cliché. Please bring digital camera, batteries and a media storage card.
NOTE: There is limited capacity in this track. Enrollment based on first-come; first-serve.

ADVANCED DESIGN STUDIES TRACK will explore advanced design theory, techniques and strategies. mastery of the basic design principles is a must for this track. A sample of your original work that demonstrates your mastery of three levels of white space and color usage in addition to the basics is required. Bring sample with you to the workshop. participants must bring a laptop computer. Staff members using inDesign and Yeartech to create their publication should have inDesign and Yeartech installed.
NOTE: There is limited capacity in this track. Enrollment based on first-come; first-serve.

ADVANCED NEWSPAPER TRACKis designed for newspaper staffs that desire a ‘rethink’ of its publication. An emphasis will be placed on the planning and production, intensive reporting, writing, photography and design as required by scholastic journalism associations as well as school expectations.

ADVISER 101 TRACK is for first-year advisers. Advisers will be introduced to yearbook components, such as theme development, coverage strategies, staff management, grading and the yearbook kit.

ADVISER 201 TRACK is for experienced advisers. This is your opportunity to master the basics, ask those unanswered questions and share your experiences.

Our NEW Marketing Specialty Track is a four-hour session designed for business/marketing managers and will focus on best practices for marketing and selling your book. The goal is for your business manager to leave feeling confident that they can empower your staff with new techniques and ideas to make sure that this is the best year in sales your program has ever had. EVER!

Business Manager TRACK will explore the yearbook financial management responsibilities, audience wants and needs and product planning, promotion and sales. The Business Manager will complete a personalized marketing and sales plan for the 2015 publication based on the yearbook theme.

DAY TWO AND THREE

SPECIALIZED TRACKS

NOTE: After completing the staff questionnaire on the registration website, your entire staff will be assigned to the YEARBOOK INTENSIVE, YEARBOOK CREATIVE or MIDDLE/ JUNIOR HIGH SCHOOL tracks. Staff Planning Tracks provide time for the staff to create the 2015 concept. Individuals registered for specialized tracks, such as Basic Photojournalism, Advanced Photojournalism or Advanced Design Studies will meet in those tracks periodically on DAYS TWO and THREE. The workshop director reserves the right to cancel any course with insufficient participation.

YEARBOOK INTENSIVE TRACK is specifically created for those staffs that desire a strong journalistic publication. An emphasis will be placed on intensive reporting, writing, photography and design as required by scholastic journalism associations. Staff members must have a solid understanding of theme concept, design and writing.

YEARBOOK CREATIVE TRACK is designed for those staffs that desire a yearbook publication more focused on school expectations. An emphasis will be placed on the planning and production aspects of the publication rather than intense journalism.

MIDDLE/JUNIOR HIGH SCHOOL TRACK is reserved for middle/junior high school yearbook staffers and advisers. Participants will learn basic design and terminology, caption and headline writing, as well as yearbook production.

WHAT TO BRING

STAFF PORTFOLIO MATERIALS

    Bring these things to help create your 2014 yearbook plans:
  • Last year's yearbook and newspapers
  • Last year's ladder
  • Preliminary spring/summer plans for concept, cover, endsheets, theme pages, interior designs, coverage
  • Magazines for ideas/paste up
  • Spiral-bound notebook
  • Pencils, pens, colored markers
  • Layout sheets
  • Scissors, pica ruler
  • Glue, glue sticks or tape
  • Camera, batteries, digital medium
  • Laptop computer

YOUR HOME AWAY FROM HOME

    To ensure a more pleasant stay in the dorms, consider bringing:
  • Fan and radio
  • Small mirror
  • Your special pillow
  • Jacket for evenings
  • Snacks
  • Comfortable shoes
  • A few bucks spending money